Cam FM
Now on air

Soundtrack 2 Ur Life

Up next: MIXTAPE - Thu 17:00

Welcome freshers

Here's an overview of our recently refreshed branding! Cam FM shows supplement their own adventurous and unique publicity with the station logo, colours and fonts.

Name

The important one first: we're proudly Cam FM, not Cam.fm or CamFM or anything else.

To include the frequency, use "97.2 Cam FM" or "Cam FM - 97.2", rather than Cam 97.2 FM.
For advertising, we recommend listeners find us "on 97.2FM and online at camfm.co.uk".

Logo

Right-click to save these high resolution PNGs. We have an SVG version and a close-up of the 97.2 bubble available for download below. Let us know if there is anything you need but can't find!

Main Logo
Duotone Logo
Monochrome Logo
Reverse Logo

Fonts

Audiowide

This makes up Cam FM's logotype. We'd advise against overusing it, but it looks great in headlines.

Barlow Black

Our standard font, legible and approachable, for general use in headers, emphasis and graphics.

Barlow Medium

A thinner version of Barlow for use in body text against plain highly contrasting backgrounds.

Colours

Lighter hues look good over linear gradients. Use #F5F5F5 as a divider between darker hues.

#006666

R0 G102 B102

#EE6600

R238 G102 B0

#3E3E3E

R62 G62 B62

#88B3B3

R136 G179 B179

#F4B398

R244 G179 B152

#F5F5F5

R245 G245 B245

#DBEAF0

R219 G234 B240

#FFF5DC

R255 G245 B220

#E3296A

R227 G41 B106

Media Pack

Download a copy of our branding (ZIP, 1MB)

Soundtrack 2 Ur Life    Live

Schedule